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The growing range of multimedia services opens new revenues streams for telecoms.

New business models, new partners like media companies, advertisers and internet players. To become all these real, the operators need a real-time revenue management solutions which capture revenues and share with partners and provide control to your costumers.

Operators need to be fast to market in order to generate an multimedia services offering. Also, It is important to have simple price plans and understandable bills. In terms of attracting customers and increase revenues and customer loyalty, It is crucial to offer attractive bundles, bonus, rewards and cross-product discounts in a increasingly competitive market.

In new emerging markets, Operators are trying to expand its customer base by addressing lower income segments and launching mobile financial services. For that, it is advaisable to have a revenue management support in order to make services profitable and affordable while costs are keeping down and avoiding price erosion.